Jade Primrose is the founder of Primrose Communications, where she helps founder‑led B2B training, consulting, and specialist service firms in the UK and Ireland turn “messy but working” pipelines into predictable revenue engines.

With a background in building systems for expert businesses, Jade focuses on the unglamorous but critical work of mapping the real lead → conversation → client journey, identifying where good opportunities leak out, and rebuilding the commercial side of the business so it’s simple enough to use and strong enough to scale.

Her work blends revenue operations, process design, and practical AI – always with commercial reality at the centre. Jade’s clients turn scattered spreadsheets, inboxes, and half‑used CRMs into joined‑up “revenue OS” systems that reduce founder dependency and make growth feel calm and deliberate rather than chaotic.